Best Face Forward is coming back!
- annetteawells
- Aug 16
- 2 min read

BFF PRODUCT HISTORY
It was born out of my dissatisfaction with the concentration, price, and quality of natural anti-aging face serums and moisturizers for mature skin. Formulated after extensive research and experimentation, in consultation with my cousin, who was a pharmacist/cosmetic chemist. That was back in 2009. It was an instant success, and I sold internationally. Life changes forced me to quit making it in 2019, but this year it is coming back!
WHAT MAKES IT STAND APART FROM ALL OTHER SERUM OILS ON THE MARKET?There are no fillers in it! Every other serum oil is mostly filler (like sweet almond oil) plus truly minuscule amounts of active ingredients. BFF IS ALL ACTIVE INGREDIENTS!
THE PROCESS
Hand-mixed, bottled, and sealed under sanitary conditions. I do not use shrink-wrap to seal the bottles, as the high temperature needed for a good seal could damage the product.
WHY OIL?
It feels wonderful on the skin, is absorbed quickly, creates a breathable protective barrier, and it is simpler to formulate into a stable product without synthetic preservatives.
INGREDIENTS
The stand-out ingredient in this formula, steam-distilled Bulgarian Rose Otto, costs over $1000 an ounce. So, you can see why this wonderful skin nourisher is not in any other skin serums. I use it in BFF to give the serum its deeply healing, calming aroma and skin conditioning benefits.
Other powerful but gentle ingredients that are variously antioxidant, anti-aging, anti-inflammatory, healing, sun protective, pore cleansing, nourishing, balancing, and moisturizing:
Baobab Oil
White Camellia Oil
Corsican Helichrysum Oil
Cranberry Seed Oil
Meadowfoam Seed Oil
Evening Primrose Oil
Sea Buckthorn Oil
Helio Carrot Oil
Raspberry Seed Oil
Marula Oil
Pomegranate Seed Oil
Moringa oil
Rosehip Seed Oil
Hazelnut Oil
Macadamia Nut Oil
Argan Oil
Chia Seed Oil
Olive Oil Squalene
Jojoba Oil
INTERESTED?
Please let me know! Drop me a text (513) 990-5090 or comment below. I may run a pre-order special. I used to sell it for $45 an ounce (lasts a very long time) but the ingredients have nearly doubled so now the price will be $65 an ounce. It is still the most potent serum oil at any price-and some of them cost over $200.
I will start making it when the weather cools, to avoid overheating during transit.




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